Ever wondered why global brands keep choosing Singapore to expand? 

We sat down with our comms manager, @PaulJerusalem, to get his take. 

From what makes the city unique to how brands can connect locally, Paul shares insights that every international business should know.

Click through to see his answers to the questions we hear most often.

Building a business that lasts means choosing a base that’s built for the long haul. 

And in 2025, Singapore’s still one of the smartest places to do just that.

Here’s why we’re proud to call it home.

Planning a family staycation during the upcoming school break?

We’ve curated a list of Singapore’s best family-friendly hotels and resorts that will ensure your trip is filled with unforgettable memories.

When @21Carpenter opened its doors last month, travellers gained access to an unparalleled blend of old and new - a tribute to Singapore’s rich heritage adorned with sustainable, modern elements.

On the blog this month, 21 Carpenter Marketing Manager Ginny Ito explains the hotel’s vision, guest experience and partnership with Accela Communications.

Launching or expanding your business to a new market is an exhilarating yet challenging endeavour for any owner or entrepreneur. It requires careful, strategic planning, precise execution, and consistent, effective stakeholder communication. One invaluable partner that can and should support you on this journey is a PR agency.