21 Carpenter, Singapore
Key Objectives & Activities:
A heritage boutique hotel and Design Hotels member, 21 Carpenter was designed by award-winning architecture firm WOHA to seamlessly merge Singapore's past and present — and home to Kee's, a neo-bistro and bar by chef Andrew Walsh.
On a retained basis, Accela manages regional and international press for 21 Carpenter and Kee's — positioning the hotel as a must-visit architectural destination in Singapore, facilitating media stays for local and international journalists, coordinating ongoing tastings at Kee's and driving its profile as a social hub for locals and visitors alike
Results:
360 press clippings
151M total circulation reach
S$1.8M PR value