Tamba, Singapore

Singapore's first West African restaurant, housed in a conserved Duxton Road shophouse and designed to reflect the warmth, culture and aesthetics of West Africa.

Accela managed the launch of Tamba through press releases, media tastings and targeted pitching — championing the restaurant's concept and storytelling, its West African-inspired design, innovative drinks programming and the team behind it, including award-winning bartender Joma Rivera.

Results:

• 153 press clippings

• 65.2M total circulation reach

• S$1,05M PR value