Telmont Champagne, Singapore Launch

Key Objectives & Activities:

• Developed a press release highlighting the brand story & its organic conversion ambition and distributed it to key lifestyle and drinks media in a three-month campaign activation.

• Identified top media publications to taste the Telmont Champagne range and experience the unique terroir.

• Collaborated with Refind, a glass repurposing studio, to upcycle champagne bottles to be used as dishes served at Casa Restaurant.

Results:

• 75 press clippings

• S$199,327 PR value

• 23 million impressions