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    <lastmod>2024-10-29</lastmod>
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    <lastmod>2024-09-03</lastmod>
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    <lastmod>2025-04-29</lastmod>
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    <lastmod>2024-01-17</lastmod>
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      <image:caption>Chace Tan, , Senior Content Strategist at CHOW</image:caption>
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    <lastmod>2023-11-20</lastmod>
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    <lastmod>2023-06-25</lastmod>
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    <lastmod>2023-06-28</lastmod>
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    <lastmod>2023-04-10</lastmod>
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    <lastmod>2023-03-15</lastmod>
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    <lastmod>2023-03-06</lastmod>
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      <image:title>Insights - Singapore to Host an Impressive Line-Up of World-Class F&amp;amp;B Events: Here’s What to Look Forward to in 2023</image:title>
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    <lastmod>2023-03-06</lastmod>
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      <image:title>Insights - Three Trends Shaping Tourism &amp;amp; Lifestyle Brand Communications in 2023</image:title>
      <image:caption>Photo courtesy of Pexels</image:caption>
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    <lastmod>2023-01-12</lastmod>
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      <image:caption>Photo courtesy of Anti:dote</image:caption>
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    <lastmod>2022-12-07</lastmod>
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    <lastmod>2022-11-09</lastmod>
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      <image:caption>Photo by Ivan Samkov on Pexels</image:caption>
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    <lastmod>2022-11-09</lastmod>
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    <loc>https://www.accelapr.asia/blog/new-clients-q3-2022-edition</loc>
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    <priority>0.5</priority>
    <lastmod>2022-09-22</lastmod>
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      <image:title>Insights - New Clients: Q3 2022 Edition</image:title>
      <image:caption>photo courtesy of Nikoi Island</image:caption>
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    <loc>https://www.accelapr.asia/blog/our-community-naturally-nurtured-australia</loc>
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    <priority>0.5</priority>
    <lastmod>2022-09-15</lastmod>
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      <image:title>Insights - Our Community: Naturally Nurtured Australia</image:title>
      <image:caption>Above: Naturally Nurtured Produce at CS Fresh in Singapore</image:caption>
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    <loc>https://www.accelapr.asia/blog/5-minutes-with-abi</loc>
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    <priority>0.5</priority>
    <lastmod>2022-10-10</lastmod>
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    <loc>https://www.accelapr.asia/blog/explore-singapore-accelas-guide-to-the-green-corridor</loc>
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    <lastmod>2022-07-13</lastmod>
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      <image:title>Insights - Explore Singapore: Accela’s Guide to the Green Corridor - Make it stand out</image:title>
      <image:caption>(above: Communications Manager Caron Chan)</image:caption>
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      <image:title>Insights - Explore Singapore: Accela’s Guide to the Green Corridor - Make it stand out</image:title>
      <image:caption>(Above: Urban Art Collective)</image:caption>
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      <image:title>Insights - Explore Singapore: Accela’s Guide to the Green Corridor</image:title>
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      <image:title>Insights - Explore Singapore: Accela’s Guide to the Green Corridor</image:title>
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      <image:title>Insights - Explore Singapore: Accela’s Guide to the Green Corridor</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/1657718575739-SBD4RGJ8AAR0GMMW49S3/IMG_2154.JPG</image:loc>
      <image:title>Insights - Explore Singapore: Accela’s Guide to the Green Corridor</image:title>
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      <image:title>Insights - Explore Singapore: Accela’s Guide to the Green Corridor - Make it stand out</image:title>
      <image:caption>(Above: Old Bukit Timah Railway Station)</image:caption>
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    <priority>0.5</priority>
    <lastmod>2022-09-22</lastmod>
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      <image:title>Insights - New Clients: Q2 2022 Edition</image:title>
      <image:caption>photo courtesy of Nobu Singapore</image:caption>
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    <priority>0.5</priority>
    <lastmod>2022-07-12</lastmod>
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      <image:caption>Photo by Ginnie Nguyen on Unsplash</image:caption>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2022-04-11</lastmod>
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    <lastmod>2022-06-28</lastmod>
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      <image:title>Insights - New Clients: Q1 2022 Edition</image:title>
      <image:caption>photo courtesy of Tippling Club</image:caption>
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    <loc>https://www.accelapr.asia/blog/family-and-budget-friendly-activities</loc>
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    <lastmod>2022-05-17</lastmod>
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    <lastmod>2022-04-11</lastmod>
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    <lastmod>2022-03-09</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.accelapr.asia/blog/hidden-food-gems</loc>
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    <lastmod>2022-07-26</lastmod>
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      <image:caption>Photo by Sherman Kwan on Unsplash</image:caption>
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    <loc>https://www.accelapr.asia/blog/successful-covid-pivots</loc>
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    <lastmod>2022-07-26</lastmod>
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      <image:title>Insights - Successful F&amp;amp;B Pivots in the Face of Pandemic Closures and Restrictions - Make it stand out</image:title>
      <image:caption>ATLAS at Home package</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/e2c38c9d-a4b2-4638-8e8d-f28cd9dcf3fe/Accela+PR+Website+%282%29.png</image:loc>
      <image:title>Insights - Successful F&amp;amp;B Pivots in the Face of Pandemic Closures and Restrictions - Make it stand out</image:title>
      <image:caption>MO BAR’s takeaway cocktails</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2022-09-15</lastmod>
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      <image:title>Insights - Our Community: NINEBy9 - Make it stand out</image:title>
      <image:caption>NINEby9 Co-Founders, April Swando Hu and Christine Fellowes</image:caption>
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    <loc>https://www.accelapr.asia/blog/silver-screen-frontier</loc>
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    <priority>0.5</priority>
    <lastmod>2022-03-09</lastmod>
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      <image:title>Insights - Explore Singapore: Accela’s Guide to the Silver Screen Frontier</image:title>
      <image:caption>Photo by Karen Zhao on Unsplash</image:caption>
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    <loc>https://www.accelapr.asia/blog/5-minutes-with-caron</loc>
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    <lastmod>2022-08-08</lastmod>
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    <loc>https://www.accelapr.asia/blog/covid-19-restrictions-impacted-fb-businesses</loc>
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    <priority>0.5</priority>
    <lastmod>2022-03-09</lastmod>
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      <image:caption>Photo by Kelly Sikkema on Unsplash</image:caption>
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      <image:title>Insights - How Have the Ongoing COVID-19 Restrictions Impacted F&amp;amp;B Businesses? - Make it stand out</image:title>
      <image:caption>ATLAS Essentials from the ATLAS at Home collection</image:caption>
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      <image:caption>28 HongKong Street, one of Singapore’s pioneering cocktail bars which celebrates 10 years of service this month.</image:caption>
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    <loc>https://www.accelapr.asia/blog/cycling-routes-around-singapore-for-the-adventurous</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-26</lastmod>
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      <image:caption>Photo by Joshua Tsu on Unsplash</image:caption>
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    <loc>https://www.accelapr.asia/blog/our-community-lyres</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-02</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.accelapr.asia/blog/the-future-of-travel</loc>
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    <lastmod>2022-06-02</lastmod>
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      <image:title>Insights - A Journey Into The Future of Travel - Make it stand out</image:title>
      <image:caption>Sunrise sail in Bali</image:caption>
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    <loc>https://www.accelapr.asia/blog/dine-and-shop-sustainably-in-singapore</loc>
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    <priority>0.5</priority>
    <lastmod>2022-07-26</lastmod>
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    <lastmod>2022-07-26</lastmod>
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    <loc>https://www.accelapr.asia/blog/being-a-respectful-diner</loc>
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    <priority>0.5</priority>
    <lastmod>2022-07-26</lastmod>
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      <image:caption>Photo by Ali Inay on Unsplash</image:caption>
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    <priority>0.5</priority>
    <lastmod>2022-07-26</lastmod>
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    <loc>https://www.accelapr.asia/blog/how-public-relations-has-evolved</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-02</lastmod>
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    <loc>https://www.accelapr.asia/blog/takeaway-and-delivery-phase-2-heightened-alert</loc>
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    <priority>0.5</priority>
    <lastmod>2022-03-09</lastmod>
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      <image:title>Insights - Our Top Client Picks for Takeaway &amp;amp; Delivery Over Phase 2 (Heightened Alert) - Make it stand out</image:title>
      <image:caption>28 HongKong Street’s must order Mac’N Cheese Balls</image:caption>
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    <image:image>
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      <image:caption>ATLAS Essentials is the ultimate curated care package, and is just one of the many options on the takeaway menu.</image:caption>
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    <image:image>
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      <image:caption>Citadelle Jardin d’été gin, one of our top picks from EC Proof’s online shop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/1627029504220-QBSP4GENMAB4UAKNC00O/HOD_Chilli+Crab+Pizza.png</image:loc>
      <image:title>Insights - Our Top Client Picks for Takeaway &amp;amp; Delivery Over Phase 2 (Heightened Alert) - Make it stand out</image:title>
      <image:caption>Heart of Darkness’ new pizzas - buy one for you, send one to your favorite bar or restaurant as a pick me up during this latest closure.</image:caption>
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      <image:title>Insights - Our Top Client Picks for Takeaway &amp;amp; Delivery Over Phase 2 (Heightened Alert) - Make it stand out</image:title>
      <image:caption>Salmon Montadito from Miss Fitz’s new tapas menu</image:caption>
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    <image:image>
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      <image:title>Insights - Our Top Client Picks for Takeaway &amp;amp; Delivery Over Phase 2 (Heightened Alert) - Make it stand out</image:title>
      <image:caption>La Fresa by Coa, one of MO BAR’s collaborative cocktails available for takeaway</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/11b24981-6cf5-4cab-915f-7cf2bbf18be5/pexels-kindel-media-7688373.jpg</image:loc>
      <image:title>Services - Content Creation</image:title>
      <image:caption>From written to visual content, it’s more important than ever for brands to effectively and consistently communicate with their audiences. Spanning internal and external communications, Accela takes the time to understand your brand’s key messaging to manage copywriting across necessary channels.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/ae7932a2-e51b-4826-9507-2960fed503aa/pexels-mikhail-nilov-7681753.jpg</image:loc>
      <image:title>Services - Social Media &amp; Digital Strategy</image:title>
      <image:caption>Traditional media and social media often go hand in hand, and Accela seamlessly offers the two services in streamlined client campaigns. Our team works collaboratively to ensure consistent messaging across all channels, handling social and digital, including strategic planning, content development, community management and paid advertising. Our data-driven campaigns analyse conversion rates, reach and engagement to ensure they’re most effective and impactful.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/c71ac512-84d4-43ed-80e6-5201d0ae1c90/ev.jpg</image:loc>
      <image:title>Services - Event Support</image:title>
      <image:caption>Events are crucial in many communications campaigns, from new product launches to media tastings to press trips. With our industry expertise, our team ensures events are creative and inspiring. Beyond securing event coverage, we are well-versed in event logistics, from vendor management to on-site media hosting and beyond.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/4d16d917-4e04-47e6-b5b1-83c9403c2513/mt.jpg</image:loc>
      <image:title>Services - Media Training</image:title>
      <image:caption>Media training is an important investment in any company’s reputation and success. Rooted in our experience working with all forms of media, our media training services ensure you and your spokespeople are prepared for any interview opportunity that comes your way. We work together to develop and refine key messages, and ensure you’re equipped with the tools you need to respond concisely to any scenario.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/c5666d29-5b1e-4e61-8998-aefa274c0d97/h.jpg</image:loc>
      <image:title>Services - Crisis Communications</image:title>
      <image:caption>As part of our crisis communications services, we assist with proactively identifying and preparing for potential risks as well as developing an action plan if a reputation crisis does arise.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.accelapr.asia/branding-and-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-30</lastmod>
  </url>
  <url>
    <loc>https://www.accelapr.asia/services-backup-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-20</lastmod>
  </url>
  <url>
    <loc>https://www.accelapr.asia/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-06</lastmod>
  </url>
  <url>
    <loc>https://www.accelapr.asia/case-studies/telmont</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/1707203052761-3VO8NJTT8TTLZN0JDSXQ/telmont.jpg</image:loc>
      <image:title>Case Studies - Telmont Champagne, Singapore Launch - The Telmont Champagne House was first established in 1912 by Henri Lhôpital following the Champagne riots of 1911, in the village of Damery, near Epernay. In the name of Mother Nature, the champagne brand enables the terroir to express itself through its wines with an unfailing commitment to organic agriculture.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.accelapr.asia/case-studies/wanderlust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/1707202906902-2C64JOSLULQPKTZDVTE3/wandrrlust.jpg</image:loc>
      <image:title>Case Studies - Wanderlust Hotel - Wanderlust Hotel, a 29-room boutique establishment, opened its doors in 2020. It is strategically situated near Singapore's Downtown MRT Line. Nestled in the heart of Little India, it offers a unique blend of proximity to the bustling city center and an immersion in the historic charm of its surroundings.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.accelapr.asia/case-studies/stranger-and-sons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/1707203024862-UZACXK56GR8XGWEVMEI4/stranger.jpg</image:loc>
      <image:title>Case Studies - Stranger &amp; Sons, Singapore Launch - Stranger &amp; Sons is an award-winning, proudly Indian gin. Celebrating the agricultural might, entrepreneurial spirit and diverse culture of India. Founded in 2018 in Mumbai, India, Stranger &amp; Sons prioritises sustainability and has collaborated with Singapore’s best bars for their official launch.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.accelapr.asia/case-studies/rosewood</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/1707202940978-D95A7798B1SCOP0A3KXI/rosewood.jpg</image:loc>
      <image:title>Case Studies - Rosewood Phnom Penh, Sora Bar - Sora - translated as “sky” from Japanese – is the highest sky bar in Phnom Penh, perched on a cantilevered terrace from level 37 of Rosewood Phnom Penh, with an expansive vista of the Cambodian capital as its lofty spectacle.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.accelapr.asia/case-studies/desaru</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/1707202877299-9A728MDVIFEYBI7OMW4O/Desaru.jpg</image:loc>
      <image:title>Case Studies - Desaru Coast - Located on the southeastern coast of Johor, Desaru Coast boasts a coveted list of luxury hotels, two world-class golf courses, and the region’s largest waterpark. Spanning 4,000 acres set against 17km of pristine beachfront, Desaru Coast was the only destination in Malaysia to make TIME Magazine’s World’s Greatest Places in 2021.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.accelapr.asia/case-studies/cempedak</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/1707203108196-9WY0CGZPCODKYSPHTNKW/cempedak.jpg</image:loc>
      <image:title>Case Studies - Cempedak Island - Launched in 2017, Cempedak Private Island is home to eco-bamboo villas and offers conscientious barefoot luxury. The adults-only island is located off the Indonesian island of Bintan and is easily accessible from Singapore.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.accelapr.asia/case-studies/louis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/1707202971932-UEKCKO15BTFN68A56XFN/thedrop.jpg</image:loc>
      <image:title>Case Studies - Louis XIII, The Drop - Louis XIII launched The Drop, a groundbreaking product, in Singapore. The Drop was created to target Gen Zs and millennials. To celebrate the launch of THE DROP, LOUIS XIII also presented its first-ever immersive retail experience in Southeast Asia in the heart of the fashion hub in Singapore, Orchard Road.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.accelapr.asia/case-studies/nobu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/1707202998610-LL1T15TLOBYSFH5DQLR2/nobu.jpg</image:loc>
      <image:title>Case Studies - Nobu Singapore - Celebrity chef and restaurateur Nobu Matsuhisa’s creative cuisine of traditional Japanese cooking with Peruvian flavours launched the world’s first Nobu restaurant at the Four Seasons Hotel Singapore with an outdoor designer Japanese garden and private dining show kitchen in June 2022.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.accelapr.asia/case-studies/prowine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f66a60fa7791c4a7a715f18/1707203083234-3AU60D61NR3R0T4Y659V/prpowine.jpg</image:loc>
      <image:title>Case Studies - ProWine Singapore - The annual wine fair ProWine Singapore features a broad representation of international wine and spirit labels, solutions and concepts for the region’s diverse consumer markets and specialised masterclasses and seminars by industry speakers. The trade fair in 2022 brought together 230 high-quality exhibitors from across 20 countries to meet with over 10,000 trade visitors.</image:title>
    </image:image>
  </url>
</urlset>

